Rite Foods CEO Seleem Adegunwa on Transforming Lives

Seleem Adegunwa, the Managing Director and Chief Executive Officer of Rite Foods, articulates that true return on investment lies in the lives transformed through business. A graduate of Birmingham City University, Adegunwa has successfully led Rite Foods to capture a significant share of Nigeria's energy drink market.

Despite his background in mechanical engineering, he has embraced a vision that prioritizes excellence and local identity. Rite Foods, under his leadership, has expanded its product portfolio while maintaining a commitment to quality, showcasing Nigerian ownership and standards.

Adegunwa reflects on his journey, emphasizing the importance of discipline, clarity, and responsibility in corporate culture. He highlights a visit to Onitsha, where he witnessed the impact of the business on local livelihoods.

The company aims to prove that Nigerian products can meet world-class quality standards, challenging perceptions of inferiority in local goods.