Sterling Bank Celebrates Year of Zero Transfer Fees

Sterling Bank has marked the first anniversary of its zero transfer fee policy, which was launched on April 1, 2025. The bank has returned N1.6 billion directly to its customers as a result of this initiative.

Abubakar Suleiman, the bank's Chief Executive Officer, emphasized that the decision to eliminate transfer charges was made to build a model focused on delivering real value to customers. Over the past year, millions of customers have benefited from fee-free transfers, which have increased transaction volumes and encouraged deeper financial inclusion.

The bank's Chief Marketing Officer, Donatu Okpako, described this anniversary as a milestone that signals the bank's future plans and challenges long-held assumptions about value creation in banking. Sterling Bank aims to continue expanding its offerings across payments, savings, and credit while improving financial outcomes and access for Nigerians.

The initiative has also influenced broader conversations about price transparency and customer value in Nigeria's financial services sector.