Nigeria's Presidential Campaigns Struggle for Momentum Ahead of Election

Nigeria's presidential election is 83 days away, with the political parties having selected their candidates about five months ago. The official campaign window opened on 19 August, but many parties have not yet inaugurated their presidential campaign councils or released policy documents.

Over 40% of the campaign window has passed without significant campaigning activity, leading to perceptions that the stakes are lower than in previous elections. The article suggests that the relatively quiet start does not reflect the potential intensity of the upcoming election.

It is anticipated that this electoral cycle will see a greater emphasis on virtual campaigns and smaller events due to the high costs associated with physical campaigns, exacerbated by a cash crunch. The article notes that sustained campaigning is not expected until four to six weeks before the election.