TUKO.co.ke and Legit.ng Lead in Media Trust in Africa
The Reuters Institute's report reveals that global trust in news media has fallen to 37%, the lowest since tracking began in 2015, with 29 out of 48 markets experiencing declines. However, TUKO.co.ke and Legit.ng have emerged as leaders in trust, with TUKO.co.ke achieving a weekly reach of 62% in Kenya.
In contrast, Nigeria's Legit.ng is noted for its growth among younger audiences despite ongoing challenges related to press freedom, advertising economics, and cybercrime laws. The report highlights that these successful newsrooms are not traditional state broadcasters but commercial, digital-first entities that prioritize audience trust.
TUKO.co.ke employs an in-house AI assistant, EditorialEye, to enhance editorial standards, while Legit.ng has been recognized for accurate reporting, such as clarifying a visa issue involving Abdul Samad Rabiu. The report underscores the correlation between shrinking newsrooms and declining trust, as seen with the Mail & Guardian's staff cuts.
Plus234Feed summary based on reporting from Legit.ng. Read the original report below.
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