Media Trust Partners with UNIMAID to Boost Journalism Training

Media Trust’s Editorial Director, Malam Ibrahim Shehu Adamu, announced a partnership with the University of Maiduguri (UNIMAID) to enhance journalism training. This initiative aims to strengthen a longstanding collaboration and produce graduates equipped for modern industry demands.

Media Trust has previously provided automatic employment for top graduates, scholarships for female medical and nursing students, and internship placements. Shehu emphasized the need to update university curricula to adapt to digital media's rapid evolution and mentioned Media Trust’s “converged digital newsroom,” the first in West Africa.

The media house plans to support UNIMAID through webinars, mentorship programs, and facility visits. Addressing challenges in conventional media, including shrinking print markets and talent retention, Media Trust is shifting towards a graduate trainee program for passionate individuals.

Prof. Abubakar Mu’azu, Dean of the Faculty of Communication and Media Studies, expressed concerns over the Nigerian Universities Commission’s unbundling of the Mass Communication department, advocating for greater autonomy in course design to prioritize digital skills.