UBA Launches Digital Marketing Initiative to Drive SMEs Growth

UBA Plc has introduced a digital marketing initiative aimed at driving growth for SMEs through effective digital marketing strategies. The initiative, part of the bank's 2025 business series, focuses on empowering entrepreneurs and small business owners to harness the potential of digital marketing for visibility and growth in the competitive online market.

The event, scheduled for November 6 at UBA's head office in Marina Lagos, will feature prominent industry thought leaders such as Elozonam Ogbolu and Dr. Chinonso Egemba, sharing insights on content creation and building brand influence.

UBA recognizes the significance of content creation and digital influence in transforming the Nigerian economy, positioning it as a key pillar for economic growth. Alero Ladipo, UBA's Group Head of Marketing and Corporate Communications, reaffirmed the bank's commitment to supporting Africa's creative entrepreneurial ecosystem through knowledge sharing and empowerment.