UBA Partners with Wakanow for 'Detty Side' Campaign
United Bank for Africa (UBA) collaborates with Wakanow for the 'Detty Side' campaign, aiming to provide premium entertainment experiences to customers, especially during the festive season. The partnership will offer exclusive benefits such as access to sought-after beach destinations and concerts in Lagos through the UBA Red Pass.
Alero Ladipo, UBA's Group Head of Marketing and Corporate Communications, highlighted the bank's commitment to rewarding its customers with unique experiences. Adebayo AB of Lion Group emphasized the focus on deepening customer value and innovation in digital payment solutions.
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