AI Shopping in Nigeria Grows Amid Trust Issues

A report by Visa, conducted by Wakefield Research, reveals that AI-enabled shopping is increasing in Nigeria, with 88% of shoppers utilizing AI tools for various tasks such as price comparison (54%), gift ideas (53%), and product reviews (56%). Despite the positive impact of AI on shopping convenience, trust issues remain significant; 34% of consumers express reluctance to allow AI agents to complete transactions.

The report indicates that while 76% of consumers believe AI has made it easier to recognize scams, 89% anticipate that AI will play a critical role in protecting consumers from fraud in the future. The rise of social commerce has also led to increased risks, with 51% of consumers experiencing financial scams in the past year, particularly on social media platforms.

Additionally, 76% of consumers report concerns about children recognizing online scams, with 62% witnessing children fall victim to such scams. The findings underscore the need for financial institutions and payment providers to enhance security measures in the evolving digital commerce landscape.