Nigerian Wellness Coaches Promote Fitness at Festival

At the 2026 Eden Wellness Festival held in Lagos on Saturday, wellness coaches urged Nigerians to prioritize fitness and healthy living amid economic challenges and a weak healthcare system. Maje Ayida, Chief Executive Officer of Eden Lifestyle, highlighted that many Nigerians overlook their health due to daily survival pressures, resulting in an embarrassingly low average life expectancy.

Ayida criticized the government's role in promoting healthier lifestyles and called for increased public awareness campaigns, improved access to sports facilities, and better urban planning, including pedestrian-friendly roads. Kemen Fit noted that financial pursuits often lead Nigerians to postpone health concerns until later in life.

The festival featured various activities such as yoga, cycling, boxing, volleyball, dance, skipping, and karate, aimed at integrating physical exercise with mental well-being. Participant Kehind Razak praised the event as refreshing and motivating, expressing a desire to become an instructor to help others improve their fitness levels.