Trade Fair in Lagos Drives Brand Engagement and Business Growth

The Trade Fair in Lagos organized by Whatadeal Africa successfully brought together 100 vendors, including popular brands like MTN, Honeywell, and Amstel, to engage directly with consumers across various sectors. The event aimed to support brand growth and visibility through a mix of physical and online storefronts.

Whatadeal Africa's management, led by Fela Bank-Olemoh, highlighted the goal of creating a scalable business environment and redesigning retail experiences. Wale Lawal, the head of e-commerce at Whatadeal, emphasized the event's role in promoting local trade and fostering a stronger inclusive trade ecosystem in Nigeria.

Vendors expressed excitement over the opportunity to connect with customers and showcase their products, underscoring the potential for business growth and community building.