Whatadeal Africa Trade Fair in Lagos to Boost SME Growth and Consumer Engagement

Whatadeal Africa has revealed plans for a trade fair in Lagos on November 29-30, 2025, targeting SME growth and consumer engagement. The event aims to drive entrepreneurship by providing a platform for vendors across key sectors to showcase products and interact directly with customers.

Fela Bank-Olemoh, the Managing Director of Whatadeal Africa, emphasized the fair's goal of empowering businesses, scaling operations, and connecting with customers both online and offline. The event signifies a convergence of enterprise, creativity, and technology to enhance vendor exposure and customer engagement within Nigeria's evolving retail and e-commerce landscape.