Nicholas Nome Drives E-commerce Innovation in Nigeria

Nicholas Nome, a Nigerian technology entrepreneur and founder of Jaradeals, spoke on Wednesday in Lagos about his commitment to digitizing Nigerian commerce and marketplaces. He highlighted the disruption caused by digital innovations in commerce, noting that Nigerian businesses are lagging in this multimillion-dollar sector.

Nome expressed his passion for developing technology platforms tailored to local market needs, rather than relying on imported models. He founded Jaradeals to enable individuals, merchants, and businesses to buy, sell, and advertise products and services, thereby connecting with customers across Nigeria and beyond.

He pointed out that small and medium-sized enterprises (SMEs) struggle with sales due to a lack of suitable online platforms. Nome envisions Jaradeals as a user-friendly marketplace that adapts to the evolving digital economy in Nigeria.

His entrepreneurial background includes founding Paynownow in 2020 and launching Saybaba in 2014, which he rebranded to Sellsbaba in 2018. Jaradeals builds on these experiences while reflecting the evolution of digital commerce.