From Problem to Startup: Building What the Market Actually Needs

A founder can have an exciting idea and still be solving the wrong problem. This Founder Institute Lagos recruiting event focuses on problem validation, customer discovery and evidence-led decision-making before founders invest heavily in building a product. Through an expert conversation, founder hotseat and audience Q&A, participants will learn how to test assumptions, understand customer needs and determine whether an idea is worth pursuing. **❯ What You'll Learn:** * How to distinguish an interesting idea from a validated customer problem; * How to conduct practical customer discovery before building; * What evidence can validate, change, or stop a startup idea; * How to identify assumptions that need to be tested; * How early customer signals can guide product decisions. **❯ Who Should Attend:** * Aspiring founders exploring a startup idea; * Idea-stage founders testing a problem or opportunity; * Early-stage startup builders seeking stronger customer evidence; * Founders preparing to build or refine an early product; * Anyone who wants to validate an idea before investing heavily in building it. . **❯❯ This is a live, interactive online event, so be sure to RSVP at [https://fi.co/e/405339/meetup](https://fi.co/e/405339/meetup) to receive the Zoom URL to join us live!**