HAI Launches Campaign for Tinubu's 2027 Re-election in Abuja

On Wednesday, the Hope Alive Initiative (HAI) commenced its grassroots campaign in Abuja to support President Bola Ahmed Tinubu's re-election for the 2027 presidential election. The campaign involved deploying approximately 40 giant, colorful human mascots across key locations in the Federal Capital Territory, including major roundabouts, markets, and motor parks.

This initiative marks the first phase of HAI's multi-platform campaign, which will also include a city-wide SMS campaign, a weekly Pidgin-language radio program, and an original campaign jingle. HAI's Director of Press and Communications, Ernest Omoarelojie, stated that the organization supports Tinubu's re-election due to the administration's "bold reforms and initiatives" aimed at improving the Nigerian economy and strengthening national institutions.

HAI highlighted several reforms, including those in the petroleum sector, foreign exchange market, and infrastructure development. Omoarelojie emphasized the importance of assessing the administration based on its policies and measurable outcomes rather than political sentiments.