88% of Nigerian Gen Z Singles Value Cooking Skills

A study commissioned by Knorr, a seasoning brand, indicates that 88% of Nigerian Gen Z singles consider cooking skills attractive in a partner. The research highlights that nearly half (49%) of respondents believe sharing meals helps them feel closer to their partners.

Additionally, 68% trust friends' recommendations for dating apps when meeting new people. In response to these findings, Knorr launched the #Servingsingleswithknorr initiative, aimed at celebrating cooking as a modern romantic gesture.

The campaign encourages friends to champion single foodies and replace endless swiping with shared food experiences. Featured in the campaign are influencers like Tobi Bakre, Taymesan, Kola Omotoso, and Ojai Simi, who motivate singles to embrace cooking as a way to connect.

Damilola Dania, who leads food demand creation at Unilever Nigeria PLC, emphasizes that cooking is the ultimate secret weapon for dating among Nigerian Gen Z singles.