Adedoja Allen:On a New Frequency

Adedoja Allen, the Managing Director of City FM, has transformed the radio station from running at a loss to becoming one of Lagos' leading lifestyle stations. With a background in mathematics and business, Allen is known as a "fixer" who believes in turning around struggling organizations.

She emphasizes the importance of running a media organization as a business that must make a profit. Despite initially studying mathematics instead of engineering, Allen's passion for numbers and responsibility instilled by her mother led her to excel in the field.

At 50, Allen reflects on her successes and failures, emphasizing the importance of setting goals and continuous learning. She recently hosted a mentorship program for female entrepreneurs, highlighting the importance of knowledge-sharing and support among women in business.

Allen's story serves as an inspiration for aspiring leaders in the industry.