African Brands Congress to Explore AI's Impact in Lagos

The African Brands Congress (ABC) is scheduled to take place in Lagos, bringing together business executives, marketing professionals, technology experts, policymakers, and brand owners from across Africa and beyond. The congress aims to explore how Artificial Intelligence (AI) can transform brand development, consumer engagement, and business competitiveness.

It will provide industry stakeholders with practical insights into the integration of AI into branding, marketing, communications, and customer experience while maintaining the authenticity and cultural identity of African brands. As AI increasingly shapes consumer interactions and business strategies, the congress will address the pressures on African brands to adapt to technological changes without losing public trust and cultural relevance.

The program will include plenary sessions, panel discussions, masterclasses, an exhibition floor, and structured networking opportunities, allowing participants to exchange ideas, showcase innovations, and explore business partnerships.