Beatrice Eneh Calls for Leadership in Africa's Beauty Sector

Beatrice Eneh, founder of Beauty in the Motherland, called on African beauty and personal care brands to exhibit visionary leadership and invest in innovation to enhance the continent's beauty industry, currently valued at $66 billion, with Nigeria contributing approximately $10.3 billion. Speaking ahead of the CANEX WKND 2026, set for November 5 to 8 in Lagos, Eneh encouraged both emerging and established brands to leverage the event for partnerships and investment opportunities.

She asserted that the industry's future relies on entrepreneurs taking on roles as drivers of manufacturing and economic development rather than limiting themselves to small-scale retail. Eneh believes that with collective efforts, the beauty industry could surpass $100 billion in five years.

The Beauty in the Motherland pavilion at CANEX WKND 2026 is expected to attract international investors and industry leaders, providing a platform to explore the sector's commercial potential.