Eneh Advocates for Investment in Africa's Beauty Sector

Beatrice Nnadili Eneh, an industry stakeholder and founder of Beauty in the Motherland (BITML), has called for enhanced financing and institutional support for Africa's beauty and personal care market, valued at approximately $66 billion. Eneh emphasized that increased investment in manufacturing, enterprise development, and market access could unlock significant value in the sector.

She noted that Nigeria contributes about $10.3 billion to this continental market. Eneh urged governments, financial institutions, and development agencies to prioritize the beauty industry within Africa's creative economy and industrial development agenda.

She highlighted the sector's broad contributions, which extend beyond retail to include manufacturing, raw material sourcing, and export activities. Eneh pointed out that improved access to capital and supportive policies would enable businesses to scale production and compete effectively.

Through BITML, established in 2023, she aims to connect entrepreneurs and investors, with the platform's fourth edition held in Lagos in October 2026 focusing on market access and innovation.