Essenza Hosts BEE Event Celebrating Beauty and AI Insights

Essenza organized the Beauty Enthusiasts of Essenza (BEE) event on September 25th and 26th, 2026, bringing together beauty and fragrance enthusiasts, creators, and industry tastemakers for two days of discovery and connection. The event featured a curated selection of international brands, including Jo Malone, Yves Saint Laurent, Estée Lauder, Clinique, The Ordinary, M·A·C, and Tom Ford.

Attendees engaged in interactive experiences, product discovery, and exclusive offers. Abiola Kasumu, Executive Director of Essenza Int’l, emphasized the importance of community in the future of beauty.

The event also included a dedicated Content Room for creators to express their perspectives on beauty. Additionally, the event featured discussions on the influence of artificial intelligence in the beauty industry, hosted by Ayirike Dimples, with contributions from Layo Ogunbanwo and Denise Ezeimokumoh.

Event partners like Patrón, Drinkstail, and Chivas Regal enhanced the social experience, while SKN Analytics and 13th Fragrance contributed to the overall theme of personal expression and discovery in beauty.