WinsGalore Launches Skill-Based Digital Competitions in Nigeria

WinsGalore is a company focused on creating a new category of digital competitions in Nigeria, allowing participants to compete for high-value prizes through skill-based challenges. The initial competition format involves examining an image with a digitally removed ball and determining its original location, with the closest guess winning.

The founders, Kunle and Tracy, were inspired by similar platforms in England that offered skill-based competition for significant prizes. They identified a gap in the Nigerian market, where opportunities to win were primarily chance-based, such as betting and lotteries.

WinsGalore aims to provide aspirational prizes, including cars, cash, premium smartphones, and vacation packages, while ensuring that the competition itself is entertaining. The company recognizes the challenge of building trust among consumers regarding prize delivery and winner determination, and thus emphasizes the need for credibility in its product design.