Gienger's Angela Obilom Launches Community Sales Fair

Angela Obilom, the founder of Gienger and convener of the Community Sales Fair, announced the second edition of the fair, also known as Anthony October Fest, scheduled for October 3 and 4 at the Anthony Village Community Field in Lagos. The initiative aims to strengthen community ties and help residents discover local businesses that remain unknown despite their proximity.

Obilom emphasized the importance of physical interaction for entrepreneurs to build relationships and attract customers. The fair will also allow businesses from outside Anthony Village to engage with the community.

The first edition of the fair, held during the Easter weekend in April, showcased its commercial potential, with one vendor selling out her products before 5 pm. The fair is planned to occur twice a year, with a summer festival and a December market to support local businesses during the holiday season.

Obilom believes that improved local discoverability can enhance product quality and reduce delivery costs.