Canal+ Eyes Full Ownership of Showmax After MultiChoice Buyout

French media giant Canal+ is looking to acquire full ownership of Showmax, an African streaming platform, following its buyout of MultiChoice. This move is part of Canal+'s strategy to strengthen its position in Africa's pay-TV and streaming ecosystem, leveraging the growing demand for African content.

Industry analysts see this acquisition as a significant step towards consolidating Africa's digital media value chain. With competition intensifying from global players like Netflix and Amazon Prime Video, Canal+ aims to dominate the African market.

Experts believe this consolidation could reshape Africa's media landscape and impact content distribution and monetization strategies.