Chain Reaction Africa Wins at SABRE Africa Awards 2026

Chain Reaction Africa, a prominent public relations and communications consultancy, achieved notable success at the SABRE Africa Awards held in Johannesburg, where it won an award for its campaign supporting President Bola Ahmed Tinubu's economic reform agenda. This campaign, executed in collaboration with the presidential media communications team, marked the second year of Tinubu's administration and aimed to clarify and simplify complex reform policies.

The firm’s efforts were recognized not only within Nigeria but also by global financial institutions such as the International Monetary Fund and the World Bank Group. Additionally, Chain Reaction Africa secured multiple accolades across various categories, including a gold award in the travel and leisure category for its work on the Lagos Shop Festival.

The firm has maintained an unmatched record among Nigerian PR firms, having won seven SABRE awards from 2024 to 2026, further solidifying its influence and recognition across Africa and beyond.