Chain Reaction Africa Leads African SABRE Awards Finalists

Chain Reaction Africa, Nigeria's foremost public relations outfit, leads the nominations for the African SABRE Awards, with ten agencies recognized. Notably, South Africa's Clockwork is shortlisted for eight awards alongside multinational agencies like Edelman and Weber Shandwick.

This year marks the 10th anniversary of the African SABRE Awards, which celebrate superior achievements in brand reputation and engagement within the public relations profession across the continent. The awards will be presented in partnership with the Public Relations and Communications Association (PRCA) South Africa at a conference in Johannesburg on March 17-18.

Other nominated agencies include Communicate, Seven, Indigo Limited, FleishmanHillard, Retrovir, and Blast. KFC received six nominations, while AB InBev and Anglo American appeared on the shortlist four times.

Paul Holm, chair of the SABRE Awards jury, noted the record number of entries from companies and agencies across Africa, highlighting the increasing impact of data-driven PR campaigns in delivering stronger business results.