Mabel Adetey Appointed Juror for 2026 SABRE Awards

Mabel Adetey, Head of Brand Marketing Communications at Wema Bank PLC, has been appointed as a juror for the 2026 SABRE Awards in Africa. This prestigious recognition platform, organized by Provoke Media, honors excellence in public relations and reputation management.

Adetey's role involves evaluating 500 submissions from across the continent, highlighting the significant current state of the industry. She noted that the African public relations landscape is undergoing a fundamental transformation, and the SABRE Awards continue to set global benchmarks for strategic communication.

Adetey emphasized the importance of her appointment, referencing her extensive experience serving on various international panels. With over 15 years in the industry, her portfolio includes brand strategy, corporate reputation management, and integrated media campaigns.

The awards will feature a shortlist of 120 campaigns selected from a highly competitive pool of pan-African entries, showcasing innovative strategies that shape the future of public relations in Africa.