Choose Milk Campaign Launches Essay Contest for Pupils

The Choose Milk Campaign, a national initiative aimed at enhancing consumer education regarding milk and dairy products, has introduced an essay competition for primary school pupils in Nigeria. This competition is open to pupils in primary 4 to 6, aged 9 to 11, and will take place from September 15 to October 31.

The initiative seeks to educate children on the importance of understanding milk and making informed dairy choices, while also encouraging them to share their knowledge with family and peers. Lars Jensen, Senior Project Manager at the Danish Dairy Board, announced the competition, emphasizing its goal to help children and parents differentiate between milk and creamers and understand milk's nutritional role.

Participants must write a letter to their school’s headmaster or headmistress on the topic, ‘How Students in My School Can Differentiate Between Milk and Creamers’. The competition will expand to additional states as the Choose Milk Campaign progresses over three years, which is a collaborative effort involving the Danish Dairy Board, the European Union, and the federal government.