Peak Milk Launches Community Breakfast Café Tour

Peak Milk has launched its "Peak Breakfast, Peak Love" campaign, taking its Breakfast Café experience to communities across Nigeria. The initiative, which began in 2022, will visit cities including Ibadan, Ilorin, Benin, Aba, Port Harcourt, Abuja, Lafia, Jos, Sokoto, and Kano, concluding in Lagos.

Each location will feature freshly prepared meals made with Peak Milk, along with milk education, entertainment, and reward activities for consumers and retailers. Senior Brand Manager Moninnuola Kassim stated that the Breakfast Café aims to convey the message of "Peak Love" directly to communities, emphasizing breakfast as a simple way to express care.

The campaign will also include popular personalities like Wunmi Toriola, Ahmed Lawan, and Queen Nwokoye at selected locations, enhancing community interaction with the brand. The initiative seeks to remind Nigerians to choose Full Cream milk, reinforcing the idea that a Peak Breakfast symbolizes Peak Love.