Asa Asika Calls Davido a "Walking Billboard" for Brands

Asa Asika, the long-time manager of singer Davido, stated in an Instagram interview on September 27, 2026, that Davido has become a "walking billboard" for brands, attracting corporate sponsorships with ease. Asika noted that companies often reach out for organic visibility, seeking to feature their products alongside Davido in music videos or casual settings.

He cited a multi-year relationship with Martell cognac as an example, revealing that a formal report documented increased sales for Martell after Davido became an ambassador. Asika emphasized the importance of authenticity in brand partnerships, asserting that he is selective about what Davido endorses and avoids pushing him to promote products that do not align with his image.

Additionally, Asika mentioned that they signed a deal with Puma after four to five years of negotiations, highlighting that the partnership was a natural fit since Davido already wears Puma tracksuits and sneakers without commercial motivation.