Pepsodent Launches Campaign for Healthier Oral Hygiene

Pepsodent, in partnership with the Nigerian Dental Association (NDA) and the Federal Ministry of Health (FMoH), has initiated a campaign to promote oral hygiene in Nigeria, coinciding with the 2026 World Oral Health Day. The campaign, themed "Do The 2," encourages Nigerians to brush their teeth twice daily and visit the dentist at least twice a year.

This initiative aims to reinforce the importance of these practices for healthier teeth and gums, addressing the broader shift towards preventive healthcare and early detection of oral health issues. The campaign targets 500,000 Nigerian schoolchildren and includes dental camps in major cities such as Lagos, Ibadan, Enugu, Port Harcourt, Abuja, and Kano.

Nwakamma Uchenna, head of Unilever’s personal care research and development in Africa, highlighted the need for sustained efforts in improving oral hygiene. The program aims to reach 700,000 Nigerians over five years, with a focus on educating children about proper dental care habits.