Pepsodent Launches Oral Hygiene Campaign in Nigeria

On March 16, 2026, Pepsodent officially launched a campaign to promote oral hygiene in Nigeria, coinciding with World Oral Health Day. The campaign, themed "Happy Mouth, Happy Life," aims to instill lifelong oral health habits among children and adults.

A press conference held at Unilever's headquarters in Lagos announced the initiative, which will run until March 21, 2026, featuring school engagement programs and public activities in high-traffic areas. The campaign targets 50 million Nigerians and aims to reach 500,000 people through awareness, education, and engagement activities.

Lauretta Ami, the brand manager for Pepsodent, highlighted the importance of brushing twice daily and maintaining regular dental visits. Dr. Gloria Uzoigwe from the Federal Ministry of Health emphasized the significance of public-private partnerships in advancing national health priorities.

The campaign seeks to reinforce the message of protecting families from cavities and promoting healthier lives through good dental hygiene.