ECOWAS Launches Communication Workshop to Enhance Integration

The ECOWAS Commission initiated a communication strategy workshop in Ghana, gathering communication officers from ECOWAS institutions and specialized agencies. The workshop aims to strengthen coordination, harmonize institutional messaging, and translate the newly adopted policy and strategy into actionable initiatives that support regional integration and the ECOWAS Vision 2050.

Joel Ahofodji, the Director of Communication at the ECOWAS Commission, stated that effective communication is crucial for connecting the regional organization with its citizens. He described the workshop as a vital step in transitioning from policy adoption to implementation, particularly in the context of the 2026–2031 framework and the evolving digital communication landscape.

Lilian Seffer, representing GIZ, delivered a goodwill message on behalf of the Federal Republic of Germany, congratulating ECOWAS on this milestone and emphasizing the need for effective communication to enhance citizens' understanding and trust in regional integration. Seffer reaffirmed GIZ’s commitment to supporting the implementation of the communication policy and strategy.