Experts Urge Early AI Adoption for Media Students

At a recent seminar organized by Babcock University’s Mass Communication Student Association, media experts highlighted the critical need for students to adopt AI and digital skills early to ensure their success in the evolving media landscape. Funmi Ogundar, a media expert, urged students to embrace purpose-driven social media and artificial intelligence to navigate the digital content landscape effectively.

Dorca Taiwo, a media strategist, stressed the importance of seizing opportunities during their academic journey to build their craft. Ijeoma Balogun, founder and CEO of Redrick Public Relations, emphasized the benefits of early preparation in shaping future success in the communication industry.

Timothy Oguneyo noted that while print media may no longer dominate, it still offers growth opportunities. The seminar featured insights from comedian and content creator Edgar Eriakha, who discussed the importance of creativity in an increasingly competitive media environment.