SanlamAllianz Launches 'Proud Moments 2.0' Campaign

SanlamAllianz Nigeria, which includes SanlamAllianz Life Insurance Nigeria and SanlamAllianz General Insurance Nigeria, has launched a digital insurance campaign named "Proud Moments 2.0." This initiative aims to celebrate personal journeys and achievements, moving away from traditional fear-based narratives associated with insurance. Chris Ekwonwa, Group Head of Strategy, Marketing and Customer Relations, stated that the campaign emphasizes recognizing every achievement, regardless of size, as a proud moment.

The campaign will run for over eight weeks across digital platforms and includes a call for nominations of trending true-life events with positive outcomes. Bankole Banjo, Marketing and Corporate Communications Manager, mentioned that the most resonant story will earn its main character an all-expense-paid trip to the 2026 Youth Olympics in Dakar, courtesy of SanlamAllianz Nigeria.

The company is among those listed by the National Insurance Commission as recapitalized insurers.