AXA Mansard Insurance Launches “Culture of Care” Campaign

AXA Mansard Insurance has initiated its “Culture of Care” campaign to enhance awareness of the significance of care, insurance, and financial planning in ensuring the long-term well-being of Nigerians. The campaign aims to redefine insurance as more than just a financial transaction, emphasizing that care should be prioritized, especially during emergencies.

AXA Mansard operates under the health insurance philosophy of “care first, premium later,” which allows customers to receive necessary medical attention before addressing premium issues. Tope Adeniyi, Chief Executive Officer of AXA Mansard Health, highlighted the need for society to recognize caregiving's importance and support both caregivers and care recipients.

Kunle Ahmed, Chief Executive Officer of AXA Mansard Insurance, reiterated that the campaign seeks to remind Nigerians of the value of care, which is deeply rooted in African culture. He stated that protection begins with everyday acts of care within families and communities, underscoring the company's commitment to human progress through various insurance and healthcare solutions.