CHI Life Assurance Launches New Campaign for Customer Service Week

CHI Life Assurance Limited, a subsidiary of Consolidated Hallmark Holdings Plc, launched a new brand marketing campaign titled "The Legacy: Golden Key of Assurance" as part of this year’s Customer Service Week activities. The campaign is centered around the promise “Always There.

When Legacy Matters,” positioning CHI Life as essential for protecting important assets and securing a confident future for individuals and families. Mr Tope Ilesanmi, Managing Director/CEO of CHI Life Assurance Limited, stated that the campaign highlights the company's assurance and wealth preservation solutions, including the Rent Secure Plan and Value Plus Plan.

Ilesanmi noted that employees were invited to submit photographs and videos for the campaign, resulting in an enthusiastic response that exceeded expectations. The selected entries were transformed into cinematic visuals featuring the real faces and voices of CHI Life employees, aiming to tell the story of legacy through those who represent the brand.