Nigerian Consumers Favor Long-Lasting Fragrances Over Brands

Onyekachukwu Nwonah, the Product Distribution Manager at Beguile Fragrances, indicated that Nigeria's hot and humid climate is influencing consumer preferences, leading buyers to prioritize long-lasting fragrances over designer labels. He noted that customers are increasingly inquiring about fragrance concentration, projection, and wear time before purchasing.

Nwonah emphasized that consumers now expect fragrances to last throughout the day, especially in Nigeria's climate, and they seek practical information regarding a fragrance's longevity and performance. He explained that fragrances formulated as Eau de Parfum generally perform better due to a higher concentration of perfume oils.

One fragrance that has gained popularity for its longevity is Goddess by Beguile, an amber floral perfume priced at approximately N80,000 for a 100ml bottle, offering eight to twelve hours of wear. Despite the rise of newer premium brands, internationally recognized fragrances continue to maintain loyal followings due to their reputation for longevity and unique scent profiles.