African Leaders Urged to Boost Tourism at Akwaaba Market

At the 22nd edition of the Akwaaba African Travel Market in Lagos, Abdoulie Jobe, The Gambia’s Minister of Tourism, Arts and Culture, called for African governments to strengthen policies to promote tourism growth. He emphasized the importance of intra-African travel, encouraging Nigerians to visit The Gambia, known as the “Smiling Coast of Africa,” to experience its beaches, culture, and hospitality.

Jobe highlighted the historical and cultural ties between Nigeria and The Gambia, advocating for increased tourism partnerships among stakeholders. Aliyu Badaki, President of the Federation of Tourism Associations of Nigeria (FTAN), supported Jobe's call, stressing the need for effective structures and policies to drive sustainable tourism development in Nigeria.

He pointed out that the lack of a coordinated structure hinders the growth of Nigeria’s tourism sector. Badaki also noted the potential of Nigeria's tourism attractions and the necessity for government intervention and collaboration with the private sector.

Lagos State First Lady, Ibijoke Sanwo-Olu, recognized Akwaaba as a vital platform for promoting tourism and called for more opportunities for youth in various tourism-related fields.