Ubi Franklin: Invest in Mama Put for ₦1.8 Billion Returns

Ubi Franklin, a music executive and entrepreneur, presented a compelling case for investing in street food vendors, particularly mama put sellers, during an appearance on the Built The Hard Way podcast hosted by Cyril Okoi. He described the entertainment industry as volatile and warned aspiring entrepreneurs against entering it.

Instead, he focused on the unbanked sector, which includes small-scale traders and food vendors outside the formal financial system. Franklin proposed an investment model where 500 mama put vendors receive ₦50,000 each to fund their daily cooking.

Vendors typically spend ₦30,000 on ingredients and can generate daily earnings of ₦150,000 to ₦200,000. He stated that if each vendor makes ₦200,000 in profit, after paying them ₦50,000, the investor could earn ₦1.8 billion annually by scaling the model to 100 vendors, resulting in ₦5 million daily returns.