Peter Okoye's Zipp Republic Sees Sales Surge Amid Feud

Amid a public feud between Peter Okoye, known as Mr P, and his twin brother Paul (Rudeboy) along with their older brother Jude Okoye, Peter's fashion brand Zipp Republic saw a remarkable increase in sales. The dispute, characterized by allegations of financial mismanagement and betrayal, was showcased in an eight-part Instagram series.

On August 9, 2026, Peter announced that nearly 3,000 units of his signature "Red ZR" cap were sold within just seven days, generating approximately ₦60 million in revenue. The cap, priced at ₦20,000 each, became a symbol of support for Peter among fans, who resonated with his story.

The visibility from the series contributed to a broader surge in Peter's popularity, reflected in increased social media following and streaming success for his music. His YouTube channel gained hundreds of thousands of new subscriptions, and his solo single "I Can’t Look Away" debuted on the Spotify Nigeria Daily Top Songs chart.