inDrive Launches N132m Driver Reward Campaign in Nigeria

inDrive, a global mobility and delivery services platform, has committed more than N132 million to a driver reward campaign in Lagos and Abuja, running from October 5 to December 16, 2026. This initiative aims to recognize drivers and enhance their value on the platform.

The campaign will award 916 prizes, including two cars, four full-academic-year school fee awards, 40 smartphones, 40 television sets, and 830 shopping vouchers. Winners will be chosen through six live-broadcast draws, with the two cars awarded to drivers who complete the highest number of rides during the campaign.

Drivers can qualify by reaching the platinum tier, with each completed ride counting as an entry. Timothy Oladimeji, Country Manager of inDrive Nigeria, stated that the campaign reflects the company's commitment to creating value for drivers and providing them with opportunities to benefit from their activity on the platform.

The campaign builds on inDrive's peer-to-peer model, allowing drivers to negotiate fares and retain more earnings.