Interswitch Launches New Campaigns for QuickTel and Verv

Interswitch, a leading payment integration company in Africa, has unveiled new brand marketing campaigns for its flagship consumer brands, QuickTel and Verv. The campaigns were launched during an exclusive media event, reinforcing Interswitch's commitment to making payments seamless and intuitive in everyday life, empowering Africans to transact without friction.

Cherri Eromosele, Vice President of Marketing Communications at Interswitch Group, highlighted the significance of the campaigns, stating that Verv represents a successful indigenous card scheme that fosters vibrant lifestyles and celebrates African stories. The QuickTel campaign focuses on its digital payment platform, showcasing its role in facilitating intuitive transaction experiences across multiple channels.

Tomi Ogunlesi, Division Head of Brand Communications and Content CSR, explained that the campaigns will be deployed through a coordinated 360-degree media rollout across key African markets, leveraging high-impact television placements, dynamic digital storytelling, engaging radio spots, strategic outdoor installations, and immersive social media activities.