Trust as a Competitive Advantage in Business Communication

Israel Fagbemigun, the Chief Executive Officer of ISFAG Commun Limit, asserts that trust is a new competitive advantage in business communication. In an interview, he explains that effective communication should evolve beyond mere visibility and should focus on shaping public confidence in institutions.

Fagbemigun, who began his career as a microbiology student at Obafemi Awolowo University and later transitioned into journalism, identifies three stages of his career: learning the fundamentals of journalism, serving as a media aid for former Ondo State Governor Olusegun Mimiko, and advising the House Committee on Immigration Services. He stresses the importance of understanding community needs and engaging directly with people to gather authentic testimonies.

Fagbemigun argues that communication must translate technical policies into everyday realities, using Nigeria's passport reform as an example. He emphasizes that maintaining credibility requires resisting the temptation to embellish stories and instead allowing actual experiences to speak for themselves.