Jemiriye Launches "Olúróunbí," A New Afro-Fusion Single

Jemiriye, an internationally acclaimed Afro-fusion artiste, released her new single "Olúróunbí" on Friday. The song is inspired by a traditional Yoruba folktale from Nigeria and poses the question of what one would sacrifice to meet societal expectations.

Recorded and produced across Paris and the United States, the accompanying music video was filmed in Bali, Indonesia. The track features Jemiriye’s powerful vocals, Nigerian rhythms, indigenous Yoruba chants, live orchestral instrumentation, and modern production.

Jemiriye reflects on the folktale, which tells the story of Olurounbi, who sacrifices her unborn child for motherhood, prosperity, and status, only to face anguish. She emphasizes the pressure to over-promise and the importance of protecting one's humanity.

The refrain “Olurounbi o join join iroko join join!” connects oral tradition with contemporary Afro-fusion. Listening and release celebrations are planned in Paris, Los Angeles, and Lagos.

The music was produced by Dr Gregory McPherson.