Lai Mohammed Reveals Strategy to Help Tinubu, APC Win 2023 Polls Without Rallies
Former Minister Lai Mohammed discloses a strategic communication approach to aid President Bola Tinubu's victory in the 2023 elections without relying on rallies. He emphasized countering misinformation and highlighting the government's achievements.
Mohammed deployed a comprehensive communication strategy across traditional and digital media platforms. The strategy included launching a scorecard series to showcase President Buhari's accomplishments and unveiling additional legacy tools just days before the election.
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