Liverpool FC Partners with Turkish Airlines for Sponsorship
Liverpool FC announced a five-year partnership with Turkish Airlines, set to begin in June 2027, marking the first change in their main shirt sponsor since 2010. This agreement will conclude Standard Chartered's 17-year tenure as Liverpool's primary shirt sponsor.
The financial terms of the deal have not been disclosed, but media reports estimate its value at over £300 million. Turkish Airlines' branding will feature on the front of Liverpool's men's, women's, and Academy shirts starting from the 2027-28 season.
Standard Chartered will transition to a global partnership role after the 2026-27 season. Liverpool's chief commercial officer, Ben Latty, described the partnership as a "milestone," emphasizing the importance of the shirt's front.
The deal is notably linked to Liverpool's historic 2005 Champions League victory in Istanbul. Turkish Airlines is already a significant player in football sponsorship, being an official Champions League partner and the main sponsor of the Turkey national team.
Plus234Feed summary based on reporting from Blueprint. Read the original report below.
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