Chelsea Secures One-Year Sponsorship Deal with Circle

Chelsea Football Club has finalized a one-year front-of-shirt sponsorship agreement with the financial technology company Circle. Under this deal, the logo of Circle's USDC stablecoin will be displayed on the shirts of both the men's and women's teams, as well as on academy kits across all competitions.

While the financial terms of the partnership remain undisclosed, sources indicate that Chelsea was anticipating a value between £50-60 million for a principal shirt partner. This agreement includes an option for extension and represents Chelsea's first long-term shirt sponsorship since the acquisition of the club by the Todd Boehly-Clearlake consortium in 2022.

The club had previously engaged in a series of short-term partnerships following the conclusion of their sponsorship deal with Three in 2023, which included collaborations with Infinite Athlete, Damac Properties, and IFS. Jason Gannon, Chelsea's president and COO, remarked that this partnership reflects a shared commitment to innovation and positions Chelsea at the forefront of football's digital evolution.

The club's next fixture is scheduled for Sunday against Brighton.