MultiChoice to Shut Down Showmax Streaming Platform

MultiChoice has disclosed its decision to shut down the Showmax streaming platform, which has been in operation for eleven years. This decision was communicated to subscribers via a message sent on Thursday, indicating that the discontinuation follows a comprehensive review by the Showmax board.

MultiChoice stated that this move is part of its efforts to strengthen its overall digital strategy and ensure long-term sustainability in the highly competitive streaming market. Subscribers have been assured that there will be no immediate disruption to services, and they can continue streaming as usual without any action required on their part at this time.

However, a specific shutdown date has not been provided, and MultiChoice will communicate further details regarding the timeline to subscribers ahead of the discontinuation. Showmax was launched in 2015 in South Africa and later expanded across various African countries.