Showmax Partners with Baxi Onafriq to Offer Easier Payment Options for Nigerian Subscribers

Showmax, a leading streaming service in Africa, has expanded its payment options in Nigeria through a partnership with Baxi Onafriq. This collaboration allows customers to seamlessly pay for Showmax subscriptions within the Baxi app, simplifying the process and providing a more efficient payment experience.

Tope Oshunkey, the Head of Marketing for West Africa at Multichoice, highlighted that this new payment option is a significant step towards delivering a world-class streaming experience to customers. Mxolisi Msutwana, Managing Director of Anglophone West Africa at Onafriq, emphasized the aim to drive digital payment adoption in Nigeria.