NBC Sponsors Youth Hospitality Skills Forum in Abuja

The Nigerian Bottling Company (NBC), part of the Coca-Cola HBC Group, is reinforcing its commitment to youth empowerment in the hospitality industry by sponsoring the International Hospitality and Tourism Eco-Sustain Forum (IHTEF) 2026 in Abuja. This initiative is part of NBC's ongoing partnership with the annual forum and includes co-sponsorship of the Bartend Academy, which focuses on talent development and mentorship for emerging hospitality professionals.

Dr. Soromidayo Georg, the Corporate Affairs and Sustainability Director at NBC, delivered a keynote address titled "Driving Sustainable Value Chain Corporate Leadership in Africa's Hospitality Future." In his address, Dr.

Georg emphasized the growing importance of resilient value chains and the development of local suppliers to enhance long-term business resilience in Africa's hospitality industry. He cited examples from global hospitality leaders, noting that sustainable practices and ESG integration are increasingly vital for competitive economic growth, particularly for young people and small businesses in Africa.